20 Replies to “November 20”

  1. This article can be very helpful for a company that may deal with keeping up with the current music industry. The proposed structure streamlines overhead, supports more collaboration and takes into consideration less demanding permitting of rights. These things make different advantages. It considers more prominent adaptability in the advancement and showcasing of a craftsman. The craftsman is never again held to the collection cycle since that isn’t important to prop up a name’s P&L. The craftsman can give away their music, since they are never again obliged to a distributing organizations advance.

    I found an article that went in the same depth about a company can succeed https://www.forbes.com/sites/dannyross1/2017/01/31/the-blueprint-an-artists-step-by-step-guide-to-making-money-and-impact-in-music/#449309da3768

  2. Upon reading this selection, I have to admit I am very impressed with the freedom that the proposed solution offers the artist. I feel like so often the presence of a certain quantitative deadline often hinders the possibilities of an artwork, and consequently results in sub-par quality.

    As I have mentioned before, I sell my artwork as a side job. When a client issues a deadline to me, I often panic and try to get my turnaround as fast as I can, often times this hastily made job needs to be redone. With my musical endeavors, I often reach the same conclusions. This state of mind is so important and I believe that this would benefit everyone involved, including the public at large.

    To read more about the importance of quality over quantity in business endeavors, click here:
    http://www.businessdictionary.com/article/581/the-importance-of-quality-over-quantity/

  3. I enjoyed this article, especially how the author talks about the possibility of a new business model within the music industry. Although, I wish the author had explained this business model more clearly. He only gave readers a piece of the puzzle. It was a generalized explanation.

    However, I found two article on this company called Voise. This company seems to be following the business model that Frank Woodworth talked about. Voise campaigns on the fact that artists keep 100% of revenue from their songs. Voise is trying to achieve decentralization by using blockchain.

    https://medium.com/@voisecom/voise-a-solution-to-the-music-industry-business-model-741e9fa10ed1

    https://nulltx.com/blockchain-music-startup-voise-is-now-a-member-of-the-ethereum-enterprise-alliance/

  4. I thought the proposed structure for a new structuring of the music industry was very interesting, and seemed to be something that, in theory, could actually work. The main problem that I see arising is the fact that in order for this to become mainstream across the entire industry and actually do any work on fixing the current problems, lots and lots of people have to be involved and willing to change their ways. As the article mentioned, you have to start from the bottom up by creating a company that operates in the “ideal” and is actually successful. Then, you have to hope others follow this model.

    There are many, many problems with the industry and there are many, many players involved in each of them. Yes, it would be lovely if everyone could just come together to fix things, following this article’s proposition or a model like it to make everything streamlined and easy. However, I think it is a long shot to say a method like this has any real likelihood of working in an industry with so many problems and so many people unwilling to fix them.

    I found an article that discusses in depth the major problems with the industry, and includes some insight as to who all is involved. https://www.digitalmusicnews.com/2016/07/22/music-industry-99-problems-2/

  5. I believe the proposed business model looks very promising, but really only that. They come up with good ideas for combatting the three major problems that they listed, but it seems too good to be true. If it were that simple, those problems would not be problems anymore. Problem number two is a good example of that. When you have a number of people disagreeing on money, there will always be issues.

    Here is an article discussing some challenges musicians face.
    https://www.soundexchange.com/study-illustrates-challenges-facing-musicians/

  6. I think it is important for up and coming artists to value what a label could do for you but in a correct way, rather than trying to scam them. I know there has been a lot of artists too afraid to sign up with labels due to labels basically taking their life and everything they own and making it theirs, but if we had a new way, like this article described as to how a company should be ran, then the music industry could really kick off. This article explains why the record labels are super important for an artists career:

    https://www.thebalancecareers.com/what-is-a-record-label-2460614

  7. Transparency seems to be missing in many aspects of the music industry today. With a new restructuring and clarity in practices where compensation is based on actual work provided, and shifting the weight of how much labels and tech companies control the industry, then many smaller companies would stand to compete.

  8. This article serves as an amazing resource for businesses or individuals wondering where to start with their music business. It broke down many important parts of the industry to consider like the music ecosystem, artist income, streaming, costs or marketing, management deals, and more. Often when people look to start a music business they aren’t always familiar with the current setting of the industry and that can hurt them later down the line. This article hones in on the current state of the industry and where it will lead if the it continues in the same pattern.

    In the article I found on being an entrepreneur in the music industry today, it explains the type of attitude you should have, the importance of creating the distinction between an employee and an entrepreneur and the importance of creating new ideas daily.

    Link: https://www.musicindustryhowto.com/how-to-become-a-music-business-entrepreneur/

  9. A complex issue such as this deserves a complex solution. Essentially those stated in the article. Though the article is right when it says these changes aren’t coming anytime soon. Everything is already too scattered unless it’s trending. Not as many new companies are being started as they did in the early 2000’s because of all the rules and regulations created with the introduction of those new companies. I believe the overwhelming visibility of change for the technical side of the business will show up around the later part of our life times, but in the meantime, we can bask in what new innovate companies are developing:

    https://www.billboard.com/articles/business/8430173/meet-2018-techstars-music-startups-transforming-music-industry

  10. I think for 2011, this article was innovative and optimistic about the future of the music industry consolidating not only the multifaceted market but the revenue streams to company and artist. While I did think that these ideas had the best scenario of the market in terms of fairness in mind, this is not how the market has played out for artists in 360 deals the sign with (for example) Spotify. There is a much greater income gap possibly than before which has shifted the balance of power even more into the hands of the label/distributor/rights obtainer. That being said, these 360 deals have gained power in the market and have more artists under these types of deals than traditional labels. Here’s a link on how Spotify has established itself to have better leverage over the traditional old system of labels: https://www.hypebot.com/hypebot/2017/03/7-reasons-why-spotify-has-real-leverage-negotiating-with-the-major-label-groups.html

  11. The article provides a hefty amount of details, yet i did want to add that i feel one of the biggest keys to being successful in today’s music industry is the branding of the artist and associates. Creating a lifestyle and brand is something that is extremely popular and has contributed to lots of the newer artists rise to fame. I find one of the best examples of having that brand and lifestyle of being more influential than the artists actions is in the controversial artist 6ix 9ine, who currently is facing federal charges for Rocketerring and Drug Trafficking and thus violating probation he was given last month for the use of a minor in a sexual performance. Despite the long list of charges facing the new rapper, his sales seem to be still higher than ever and working with well established artists like Kanye West and Nicki Minaj. This does nothing but propel the artists stardom despite his actions and he continues to stay in the limelight and attention by the acts of “trolling” and social media antics. That is his “brand”, something similar to what 50 Cent has preciously done and other artists that have found that method to work for them.

    https://www.google.com/amp/s/www.billboard.com/amp/articles/columns/chart-beat/8238816/6ix9ine-day-69-debut-top-rb-hip-hop-rap-albums-chart

    Another rapper lifestyle brand is the group OVO, which has one of the highest selling artists of Drake in their ranks. They have established a sense of class, arguably above social media trolling. With OVO, Drake has collaborated with Jordon to create his own sneakers, the Air Force Jordan 12 Retro OVO, and expanded to alcohol with creating Black Virgina Whiskey.

    These are a few of the collabs that artists have done with other company’s outside of the music industry and with that being said, having the lifestyle branding capabilities to expand beyond music ensures another revenue stream that doesn’t rely on the ever changing market for music and giving them stability to an extent that didn’t exist before. Artists are now used as promotion tools to an extent beyond endorsements but creating their own line of product.

    To learn more about the importance of branding as an artist:

    https://thelogocompany.net/blog/branding-guides/take-note-marketing-branding-music-industry/

  12. I liked how this article tethered more towards the artists’ viewpoints about the industry. This “structure” the story speaks about really is in the corner of those releasing music. I enjoy when artists recognize their own worth and choose to not sell out to major labels just because of a pretty penny picture painted, so this article really resonated with me. Creating a business now-and-days is quite different than it might have been a decade or two ago, and I believe this article touched on that in a broad manner.
    What really attracted me to this article was the fact that it touched base with many topics on how an individual can create a business, as opposed to how an individual can get rich.
    Speaking of getting rich in the music industry, the following link literally goes in to how an artist is a business, and some insight to proper leveraging for that business.
    https://www.streetdirectory.com/travel_guide/13464/entertainment/the_only_way_to_get_rich_in_the_music_industry.html

  13. Music Think Tank brings to question very realistic and challenging factors that face the modern day Music Industry. Music Think tank breaks down a huge problem from the beginning, Talking about how the current ecosystem does not have a fair and equitable allocation of costs and benefits. The article separates them into four different areas Publishing, Records, Merchandise, and Touring, arguing that usually, artists would partner with separate third-party entities that would then take part in handling the management of said job. However, nowadays it’s difficult to work with those companies simply because of how much it would cost the artists, crippling overall capital return for the event or music they are trying to publish.

    Here is an Article Looking into the Future of streaming in the Music Industry:
    https://insights.midem.com/music-business/future-streaming-2/

  14. The insight provided by the article upon first glance is rather mind and eye-opening but once all the information has been digested it seems extremely logical and left me a little inquisitive as to why none have yet thought the same way the author does about adapting to the current industry. Streaming has left the music industry economy in shambles, so why would a company not try to merge themselves with others to reduce total music production costs by consolidating all other costs and only having to pay the actual cost of production vs paying a separate company’s selling price as well. I agree that one big company that has the power of many will also make rights management easier by essentially having all costs and rights allocated to two primary sources, the big company and the artist, paving the way for a better division of revenue between the two. Overall the new structure presented int he article makes for a clean, more organized industry were everyone else to adopt the same principles as the author.

  15. After reading the article, I feel that the model of an overall music company sounds genius. Developing transparency through having a personal connection with an artist is essential in this modern market. It is possible to develop this transparency, an example of which is the relationship between Chance the Rapper and his manager Pat Corcoran. They avoid all labels and maintain a partnership, in which they both work together doing all the services a label would provide. They had been very successful after Chances’s release of Coloring Book, to which this partnership is more than responsible for. If the music industry followed this kind of relationship between the “music companies’ mentioned in the article and the artist, then it would slowly move towards the way it should be. There needs to be a change soon before the issues get worse, luckily more artists are going the independent route and avoiding the major labels. This shows that the industry is already moving towards the right path. For more information on the relationship between Chance the Rapper and his manager, check out the link:
    https://www.billboard.com/articles/news/grammys/7677738/chance-the-rapper-manager-grammy-nominations

  16. The article was very interesting to read, especially the breakdown of current problems in the music industry, such as the current ecosystems of rights management, fair and equitable allocation of costs and benefits, and distrust within the industry. I also found it helpful that the article suggested 4 main goals for new businesses to succeed in the industry. The following article I’ve attached details 15 tips on how to enter the music industry. I think this article will be more relevant since it discusses in terms of 2018, compared to the post article which was writte nin 2011: https://www.thatsmygig.com/blog/15-things-you-must-know-to-enter-the-music-industry-in-2018

  17. The way technology is advancing music will also be following along. Meaning the music industry will continue to grow and grow. Also meaning that companies that want to succeed in the future need to be aware of the current problems in the music industry and break them down from the bottom which is what this article talks about. It is important to know what currently is not working in the industry and find a better solution that will succeed in the future. Here is an article that talks about the 3 problems in the music industry you need to know. You can find it here: https://www.thebalancecareers.com/problems-of-new-music-industry-2460307

  19. This article has a lot of great tips for company success in the music industry. There really is a lot to consider and a lot to be cautious of. This article basically states that the music industry in ever-changing and the future and direction of revenue is uncertain. Currently, it is streaming and downloads. There are many flaws in the industry, so it is very detrimental to do research and know the path you would like to go down as an artist. This could be independent, a 360 deal, etc. You also must consider the direction that the industry is heading in for success.

    https://www.hypebot.com/hypebot/2016/04/9-new-rules-for-success-in-the-modern-music-industry.html

Comments are closed.